Booking Forms
Configure the customer booking forms for your company. Changes go live on your forms after you save.
Booking page
Your main customer booking form for airport, point-to-point and hourly rides.
Linked from the SMS consent checkbox on the customer form.
Service types
Services customers can choose on the first step of the booking page.
Airports
Airports customers can choose for To Airport and From Airport rides. Add terminals if you pick up or drop off at specific ones; leave terminals empty to show just the airport.
Branding
Color used for buttons, borders, progress bar and highlights on your booking page.
Vehicles
Vehicles customers can choose on the booking page. Customers only see vehicles that fit their passengers and luggage. Vehicles added to Fleet & Pricing later must be turned on here.
Install on your website
Download your booking page and the iframe code to embed it on your site. The page always loads your latest saved services, vehicles, airports and color, so you only need to install it once.
- Enter the web address where you'll upload the booking page, e.g.
https://www.yoursite.com/book.html. - Paste your publishable quote intake key from Integrations → Quote intake. LimoScale can't show it again after it's created, so rotate it there if you don't have it.
- Download the HTML file and upload it to that address, then paste the iframe code into the page where the form should appear.
Chatbot
A chat-style booking assistant customers can use to get a quote and book.
Linked from the SMS consent checkbox on the customer form.
Assistant
The name and first message customers see when the chat opens. The avatar shows the first letter of the name.
You can use {name} and {company} in the greeting.
Service types
Services the assistant offers when the chat starts.
Airports
Airports customers can choose for To Airport and From Airport rides. Add terminals if you pick up or drop off at specific ones; leave terminals empty to show just the airport.
Branding
Color used for buttons, borders, progress bar and highlights on your chatbot.
Vehicles
Vehicles customers can choose in the chat. Customers only see vehicles that fit their passengers and luggage. Vehicles added to Fleet & Pricing later must be turned on here.
Install on your website
Download your chatbot and the iframe code to embed it on your site. The chatbot always loads your latest saved services, vehicles, airports and color, so you only need to install it once.
- Enter the web address where you'll upload the chatbot page, e.g.
https://www.yoursite.com/chat.html. - Paste your publishable quote intake key from Integrations → Quote intake. LimoScale can't show it again after it's created, so rotate it there if you don't have it.
- Download the HTML file and upload it to that address, then paste the iframe code into the page where the form should appear.
Wedding page
A booking form for wedding transportation: bridal party, guests, get-away and airport rides.
Linked from the SMS consent checkbox on the customer form.
Service types
Wedding services customers can choose on the first step.
Airports
Airports customers can choose for Airport Transportation (to or from the airport). Add terminals if you pick up or drop off at specific ones; leave terminals empty to show just the airport.
Branding
Color used for buttons, borders, progress bar and highlights on your wedding page.
Vehicles
Vehicles customers can choose on the wedding page. Customers only see vehicles that fit their passengers and luggage. Vehicles added to Fleet & Pricing later must be turned on here.
Install on your website
Download your wedding page and the iframe code to embed it on your site. The page always loads your latest saved services, vehicles, airports and color, so you only need to install it once.
- Enter the web address where you'll upload the wedding page, e.g.
https://www.yoursite.com/wedding.html. - Paste your publishable quote intake key from Integrations → Quote intake. LimoScale can't show it again after it's created, so rotate it there if you don't have it.
- Download the HTML file and upload it to that address, then paste the iframe code into the page where the form should appear.
Sports, Concerts & Events page
A booking form for game days, concerts and other events. Customers pick the event type, then one of your custom services.
Linked from the SMS consent checkbox on the customer form.
Event types and services
Turn on the event types customers can choose, then pick which of your custom services (Fleet & Pricing → Custom services) each one offers. Each quote is priced like the custom service the customer picks.
Airports
Airports customers can choose for Airport Transportation (to or from the airport). Add terminals if you pick up or drop off at specific ones; leave terminals empty to show just the airport.
Branding
Color used for buttons, borders, progress bar and highlights on your events page.
Vehicles
Vehicles customers can choose on the events page. Customers only see vehicles that fit their passengers and luggage. Vehicles added to Fleet & Pricing later must be turned on here.
Install on your website
Download your events page and the iframe code to embed it on your site. The page always loads your latest saved services, vehicles, airports and color, so you only need to install it once.
- Enter the web address where you'll upload the events page, e.g.
https://www.yoursite.com/events.html. - Paste your publishable quote intake key from Integrations → Quote intake. LimoScale can't show it again after it's created, so rotate it there if you don't have it.
- Download the HTML file and upload it to that address, then paste the iframe code into the page where the form should appear.
Wine tour form
Text and rules shown on your customer wine tour form.
Linked from the SMS consent checkbox on the customer form.
Branding
Color used for buttons, borders, progress bar and highlights on your customer wine tour form.
Packages
Each package sets how many wineries customers can pick and the total tour hours. By default the price is the vehicle's hourly rate × package hours; set fixed prices per vehicle to override.
Vehicles
Vehicles customers can choose for wine tours. Customers only see vehicles that fit their group size. Vehicles added to Fleet & Pricing later must be turned on here.
Wine tours
Destinations customers choose from. Select a tour to edit its photo, packages and preferred wineries.
Install on your website
Download your wine tour form and the iframe code to embed it on your site. The form always loads your latest saved tours, packages, vehicles and color, so you only need to install it once.
- Enter the web address where you'll upload the form page, e.g.
https://www.yoursite.com/wine-tour.html. - Paste your publishable quote intake key from Integrations → Quote intake. LimoScale can't show it again after it's created, so rotate it there if you don't have it.
- Download the HTML file and upload it to that address, then paste the iframe code into the page where the form should appear.
Fees & Global Pricing
Global within your company only.
Peak dates
Raise prices on your busiest dates, such as New Year’s Eve, prom weekends or graduations. On these dates every vehicle’s mileage and hourly rates go up by the % you set, so gratuity, tax and fuel follow. It applies on your booking page, chatbot, wedding page, customer portal, mobile app and New Booking. Account flat rates don’t change. A round trip counts if either day is a peak date; if dates overlap, the highest % is used.
Custom services
Your own service types for the Booking Page and Chatbot, named however you like (for example “Prom Night” or “Night Out”). Each one is priced like a service you already have. Turn them on for each form in Booking Forms.
Fleet & Pricing
Company-specific settings · v13 test-only distance preview. Existing payment amounts are unchanged.
Quote Tester
Runs a trip through the exact same pricing engine used for real bookings (gratuity, tax, fuel surcharge, car seat fee, meet & greet, early-morning multiplier, round trip, promo code, hourly vs. mileage). No booking, quote, or customer record is ever created.
From GoHighLevel. Replies are sent through GoHighLevel from your company’s number or email; new messages show here within about 30 seconds.
Affiliates
Connect with other limo companies on LimoScale and farm out trips you can’t cover. They accept or decline, assign their chauffeur, and you see the chauffeur and trip status on your booking as it happens.
Payables
What you owe chauffeurs and affiliates for settled trips. Settle a trip from the Actions menu in Bookings or Dispatch, then mark payouts paid here. Set each driver’s pay rule on the Drivers page.
By payee
| Payee | Type | Trips | Unpaid | Total |
|---|
Trips
| Pickup | Payee | Type | Customer | Conf / Quote | Amount | Status |
|---|
Receivables
Invoices for trips billed to customers and businesses. Trips with the payment method Direct Bill / Invoice (set on the Settle screen) are ready to invoice; put several on one invoice, email it, and record payments as they come in.
| Invoice | Bill to | Issued | Due | Trips | Total | Balance | Status |
|---|
| Pickup | Customer | Trip | PO | Conf / Quote | Amount |
|---|
| Customer | Invoices | Current | 1–30 | 31–60 | 61–90 | 90+ | Total |
|---|
Quote Recovery
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Payment Check
Every morning LimoScale compares recent and upcoming bookings with Stripe and GoHighLevel and lists anything that doesn’t match, for example a booking paid in Stripe but canceled in LimoScale. Problems that are fixed close on their own at the next check.
Reviews
After every paid trip, customers rate their ride. Happy customers are invited to review you on Google; unhappy ones tell you privately so a manager can call them the same day.
Drivers
Your chauffeurs. Add them one at a time or upload a spreadsheet, then assign a driver from any booking's detail window.
| Driver | Phone | Vehicle | License | App sign-in | Open jobs | Status |
|---|
Mobile Users
Your customers' accounts for the mobile app and the customer portal on the web. It's one account on both: sign-in, verification, notifications, saved cards and trips.
| User | Phone | Verification | Last login | Push | Trips | Status |
|---|
Webhook & API Log
Every webhook and GoHighLevel API call LimoScale sent or received for your company (GHL, Stripe, Square and your website booking forms), with the full payload. Click a row to see what was sent and what came back. Kept for 90 days.
| Time | Direction | Source | Event | Status | HTTP | Reference | Error |
|---|
GHL delivery queue
Booking events queued for GHL and their latest delivery attempt. Sync on/off lives under Integrations → GHL.
Visual Analysis
Live opportunity, funnel, stage and lead-source analysis from Booking Center data.
Opportunity status
All channels • All-time
Opportunity value
Opportunity value by outcome
Conversion rate
Won opportunities ÷ total opportunities
Booking lifecycle
Progress through the LimoScale booking lifecycle
Quotes by channel
Quote volume by booking channel
Lead source report
Google vs Organic lead source performance
| Source | Total Leads | Total Value | Open | Won | Win$ | Lost | Abandoned | Win% |
|---|
Lead source is based on traffic source: Google when Google attribution is present, otherwise Organic.
Booking Center
Company booking activity from quote through payment · latest 1000 records · v11.4
| Date | Channel | Source | Customer | Service | Trip | Vehicle | Driver | Fare | Priority | GHL Stage | Status | Trip Status | Payment | Confirmation | Quote ID | Actions |
|---|
Totals include successful overages only. Channel and GHL stage require company-owned attribution data.
Danger Zone
Permanently deletes every booking, quote, and payment record for this company — use this only to clear test/duplicate data before a fresh GHL CSV import. This cannot be undone.
GHL View
Every quote and booking by GHL pipeline stage, the way it looks in GHL. Stages update when GHL sends a stage change. Click a card to open the booking.
New Activities
The newest quotes and bookings from every channel. Call, text, set the lead owner, send a payment link, capture a payment or assign a driver right from here. Click a card for its details.
Accounts
Every customer who has asked for a quote, booked, or signed up for your app or customer portal. Quotes and bookings with the same email are one account; ones without an email are matched by phone. Click a customer to see their quotes and trips.
Dispatch
Booked trips (not paid and paid) by pickup time, with driver, trip status, payment and anything that needs attention. Updates every 30 seconds. Click a row to open the booking.
New quote
Pricing is entered manually here; totals are calculated from the amounts below. Payment status is verified by the backend and cannot be edited here.
Card payment
The customer’s card is saved and verified when they book: nothing is charged and there’s no hold. The booking shows Booked Not Paid with Card on file. Click Charge card before the trip to charge the total; the booking becomes Booked - Paid. The card also stays on file for agreed trip-related overages. Cards you add here don’t send anything to GHL.
Email customer
Sends from LimoScale's email address with your company name. Replies go to the Contact email in Company Settings. The receipt is available once the payment has been captured.
Bill overage
Uses the customer’s consented Stripe card on file after the original booking is Booked - Paid. Overage charges are separate from the original booking payment.
Company Settings
Business details stored only for your authenticated LimoScale company.
Automatic emails and texts
Send the customer’s confirmation and the chauffeur’s itinerary automatically, so nobody has to remember to click Send.
Sent once per booking, from Charge card, automatic charging or Capture payment, to the customer’s email on the booking. It shows in the booking’s Send email list and View logs as sent by LimoScale (automatic). You can still send it again by hand. Not sent for bookings marked paid with Already Paid?.
Sent from your GoHighLevel number once the trip is Assigned and the chauffeur’s name and mobile number are on the trip: from your own drivers, LimoAnywhere or an affiliate. Sent once per chauffeur (again only if a different chauffeur is assigned), not for trips already under way or in the past. It shows in Send Email/SMS and View logs as sent by LimoScale (automatic).
Automatic card charging
Charge each booking’s saved card automatically a set number of days before pickup, so nobody has to remember to click Charge card. Charges run between 9 AM and 7 PM your time. If a card is declined you get the usual urgent alert, with time to get another card; once a different card is added it’s tried again automatically.
Your team can turn it off for a single booking in the booking’s Stripe payment section. Older bookings with a card hold (Authorized) aren’t charged automatically: use Capture Payment.
Internal notifications
Your GoHighLevel workflows send these to the company email and company text number. In each workflow’s internal notification step, use the GHL custom values listed below instead of a typed address. LimoScale fills them with your email or number when that notification is on, and empties them when it’s off, so no If/Else is needed. Only the Owner changes these. (GHL app push is set by each person in their GHL app.)
Quote recovery
Discount offers for quotes that weren’t booked, sent by your GoHighLevel recovery workflow. Choose the discount for each of the four levels, and how far each service can go. A level a service doesn’t allow is refused, and every quote tells GHL which levels it can get so your workflow can skip the rest.
Cancellation policy
The wording customers see, and the fees your team charges when a trip is canceled. Customers see the policy on the payment page, in the customer portal and in the Reservation Confirmation email. Cancel trip on a booking suggests the fee from these rules.
Fees by vehicle
Deposits for large bookings
For bookings at or above a total you choose, a deposit is charged to the customer’s saved card a few minutes after they save it. The rest is charged later as the balance. Customers see the deposit on the payment page, in the customer portal and in your mobile app before they save their card. Customers on an older app version (before the update that shows deposits) aren’t charged a deposit; their booking is charged in full later as usual.
Refund / Release Payment refunds the deposit too. If a trip is canceled before the balance is charged, Cancel trip keeps the cancellation fee from the deposit and refunds the rest; if the fee is more than the deposit, the difference is charged to the card.
Admin app notifications
Push notifications on the phones where your team uses the LimoScale Admin app. Urgent dispatch alerts (a driver declining, LimoAnywhere problems…) are always sent.
Chauffeur assigned notification
When a chauffeur is assigned, LimoScale sends the customer their chauffeur’s details once: when LimoAnywhere sends the chauffeur, when an affiliate assigns their driver, or when one of your drivers accepts the job (or dispatch assigns them). A different chauffeur or vehicle sends a new message. Past trips, quotes and canceled trips are skipped.
Templates
Trips get the template for their service type; every other trip gets the default. Edit one at a time below, then click Save notification once for all of them.
Leave the subject or text empty to use the default’s.
Text message
Fill-in fields (click to add where your cursor is). The yellow ones are ready-made blocks for the email:
Preview
Text
Recently sent
Automatic follow-up
A few minutes after a new quote arrives, LimoScale sends one message from your GoHighLevel number or email: a text when the customer’s SMS Consent is Yes (the same rule as your GHL workflow), otherwise an email. It’s signed by the lead’s owner.
Skipped automatically when the quote is already booked or someone on your team has already contacted the customer. Only quotes that arrive after you turn this on get a follow-up.
Email signature
Paste your signature’s HTML. It’s added where an email template has {{signature}}. Fill-in fields work in the signature too, like {{lead_owner}}, {{payment_link}} and {{create_account_link}}.
Text preview
Email preview
Recent follow-ups
Message templates
Reusable texts and emails with fill-in fields like {{first_name}} and {{lead_owner}}. Used by automatic follow-up.
Team Management
Owners can add or update owners, managers and staff. The main owner account (the first one) is protected and is the only one that can delete team members. Managers can view the team.
| User | Role | Status | Created | Actions |
|---|
Add team member
This creates the user directly with a temporary password. Share it with them securely.
Staff Permissions
Managers always have full access to everything, same as Owner. Staff can only reach the menu items below, at the permission level you set here.
| Menu item | No access | Read | Read & write |
|---|
Google Ads
Live advertising performance from your connected Google Ads account.
GHL Actual Performance
Google-attributed quotes created in this ad period, followed through to their real booking outcome (not just Google's own conversion count).
Spend forecast
What happens if you change your Google Ads spend, based on this period's real results scaled to a month: your cost per click, the share of clicks that ask for a quote, your booking rate and your average booking value.
| Monthly spend | Change | Avg. CPC | Clicks | Quotes | Bookings | Booked revenue | ROAS | Return on extra spend | Profit after ads |
|---|
Campaign Profitability
| Campaign | Status | Spend | Quotes | Bookings | Quote→Book | Cost/Booking | Booked Revenue | True ROAS | Google Conv. |
|---|
Quote → Booking by Fare, Vehicle & Mileage
See exactly where Google Ads quotes convert — and where customers begin dropping off.
By Fare Band
Find the price points where conversion changes.
| Fare | Quotes | Booked | Conversion |
|---|
By Mileage Tier
See whether trip distance affects booking rate.
| Mileage | Quotes | Booked | Conversion |
|---|
By Vehicle
Compare demand and conversion for every vehicle.
| Vehicle | Quotes | Booked | Conversion |
|---|
Mileage × Vehicle
See which vehicle and distance combinations convert, for Google-attributed quotes only. Each cell shows Quotes / Bookings and conversion rate.
| Mileage |
|---|
Keyword Profitability
| Keyword | Campaign | Match | Recommendation | Spend | Clicks | CTR | Conversions | Conv. Value | ROAS |
|---|
Search Term Profitability
| Search Term | Campaign | Match | Recommendation | Spend | Clicks | CTR | Conversions | Conv. Value | ROAS |
|---|
Campaign Health & Trend
Health scores combine actual booking economics with sample confidence. Trends compare this period with the immediately preceding equal-length period.
| Campaign | Health | Confidence | Bookings | vs Prior | True ROAS | vs Prior ROAS |
|---|
Budget Reallocation Recommendations
Advisory daily-budget guidance based on actual quotes, bookings, booked revenue and True ROAS. Not applied automatically.
| Campaign | Recommendation | Current Daily | Recommended Daily | Change | True ROAS | Bookings |
|---|
Google Ads Intelligence
Decision-support analysis for busy periods, devices and optimization opportunities. All insights follow the overall Google Ads date filter.
Day of Week Performance
Which weekdays create the most demand and strongest Google Ads return.
| Day | Spend | Clicks | Conv. | CPA | Conv. Value | ROAS |
|---|
Device Performance
Spend, engagement, conversions and ROAS by device.
| Device | Spend | Clicks | Impr. | Conv. | Conv. Value | ROAS |
|---|
Hour of Day Performance
Find the hours when paid-search demand and efficiency are strongest.
| Hour | Spend | Clicks | Conv. | Conv. Value | ROAS |
|---|
Daily Performance
Day-by-day spend, clicks, conversions and return.
| Date | Spend | Clicks | Conv. | Conv. Value | ROAS |
|---|
Day × Hour Heatmap
Spot high-demand windows across the week when day/hour segmentation is available.
Conversion Actions
What Google is counting inside the Conversions and All Conversions totals.
| Conversion Action | Category | Primary Conv. | All Conv. | Conv. Value | % of Primary |
|---|
Sales KPI
Track lead ownership, sales-assisted wins, self-booked reservations and booking value from LimoScale's own booking data.
Monthly Bonus & Incentive
Automatic calendar-month incentive calculation for sales-assisted bookings. System self-bookings are excluded from salesperson bonuses.
| Salesperson | Leads | Bookings | Close Rate | Credited Value | Tier | Progress to Next Tier | Revenue Bonus | Close Bonus | Booking Bonus | Team Bonus | Total |
|---|
Bonus & Incentive Settings
Revenue Commission Tiers
Close-Rate Accelerators
Booking-Count Bonuses
Team Bonus
Bonus History
Monthly incentive snapshots calculated from Sales KPI booking-credit and ownership data.
| Month | Salesperson | Leads | Bookings | Close Rate | Credited Value | Tier | Revenue Bonus | Close Bonus | Booking Bonus | Team Bonus | Total Bonus | Calculated |
|---|
Salesperson Performance
Ownership and credited booking performance, including System self-bookings.
| Salesperson | Leads Owned | Bookings Won | Close Rate | Credited Value | Avg. Booking | Self-Booked Owned |
|---|
Recent Booking Credit Events
Finalized booking-credit snapshots from LimoScale's own bookings.
| Booked At | Customer | Owner | Credit Type | Value | Channel | Quote ID |
|---|
Shift-Aware Lead Distribution
Distributes new funnel leads across salespeople who are currently on shift. Assignment fields are embedded directly into the existing quote payload sent to GHL — no separate assignment webhook required.
Lead Distribution
Rotating Saturday Shift
Rotating Sunday Shift
Override Shift
Temporarily route every new lead to one specific salesperson. Takes priority over normal shifts and the Saturday rotation while active.
Sales Team Shifts
Configure shifts here. Each salesperson can have multiple shift blocks (e.g. a weekday block and a separate Saturday-rotation block).
Recent Lead Assignment History
| Assigned | Customer | Salesperson | GHL User ID | Method |
|---|
Integrations
Connection status for your signed-in company. Stripe booking payments use the sandbox or live mode selected for your company below.
To change your plan or add features, email support@limoscale.com with your Company ID. Changes take effect right away.
Subscription
Only the company owner can change the plan or add-ons.
Payment history
Your LimoScale subscription payments. Open a Stripe invoice to download the invoice or receipt.
| Month | Amount | Status | Due | Paid | Method |
|---|
Leads this month
Users
Features
What your plan includes, and how to add what it doesn't.
| Feature | Status | How to get it |
|---|
Lead history
Counted leads for the last 6 months, compared with your current limit.
| Month | Leads | Limit | Repeat requests not counted | Status | Overage |
|---|
Not included in your plan
Audit Log
Recent administrative actions for this company only.
| Date | Action | Actor user ID | Target user ID | Details |
|---|